News Room

RECENT JDRF MINNDAKOTAS PRESS RELEASES

JDRF RE-BRAND  

The word “juvenile” is no longer descriptive of the disease or those burdened with it. JDRF market research tells us that, today, 85 percent of those in the U.S with type 1 diabetes are adults. We must communicate that JDRF is an organization for ALL ages, and ALL stages of this disease.

For more than 40 years, JDRF has been a leader in the search for an end to type 1 diabetes, through both research funding and advocacy. During that time, we have always talked about a cure as a singular destination: a return to normal physiology.

But today, we realize that we are engaged in a process of curing type 1 diabetes – that a cure is not just a destination but also a journey along a path. And we recognize that a part of our mission must be to help those living with type 1 today to live healthier, easier, and safer lives until we arrive at the end of that path.

In addition, we understand that the word “juvenile” is no longer descriptive of the disease or those burdened with it. JDRF market research tells us that, today, 85 percent of those in the U.S with type 1 diabetes are adults. We must communicate that JDRF is an organization for ALL ages, and ALL stages of this disease.

The JDRF identity was created with these key considerations in mind. We have dropped the formal name “Juvenile Diabetes Research Foundation” from our identity and will be known simply as JDRF. This better reflects our commitment to work for ALL those with type 1 diabetes.

An essential graphic element in the logo design is the inclusion of the “T1D” symbol. Intentionally subordinate to the JDRF name, the symbol reinforces our focus on type 1 diabetes, and moves us toward establishing T1D as identifiable shorthand for this disease.

Another unique and recognizable element is the “momentum lines” that frame the JDRF name on top and bottom. This element helps to communicate the energy and urgency with which we are pursuing our mission. Most important, it is reflective of both the progress we’ve made and the accelerated progress we aim for.

The logo works in conjunction with the brand tagline to succinctly communicate who we are: the leader of the type 1 diabetes community, improving lives and curing type 1 diabetes.

WHO IS JDRF?

JDRF is the leading global organization funding type 1 diabetes (T1D) research. JDRF’s goal is to progressively remove the impact of T1D from people’s lives until we achieve a world without T1D. JDRF collaborates with a wide spectrum of partners and is the only organization with the scientific resources, regulatory influence, and a working plan to better treat, prevent, and eventually cure T1D.

As the largest charitable supporter of T1D research, JDRF is currently sponsoring $530 million in scientific research in 17 countries. In 2012 alone, JDRF provided more than $110 million to T1D research. More than 80 percent of JDRF’s expenditures directly support research and research-related education. In 2012 Forbes magazine named JDRF one of its five All-Star charities, citing the organization’s efficiency and effectiveness.

LESS UNTIL NONE

JDRF is the only global organization with a strategic plan to bring those living with T1D a continuous flow of life-changing therapies and, ultimately, a cure for the disease.

JDRF’s highest priority remains funding research to deliver a cure for T1D and its complications. At the same time, JDRF is also focused on developing better treatments that will transform the way people with T1D treat the disease today, in order to help them live healthier lives now and in the future. Finally, JDRF also seeks to prevent T1D, to keep future generations from developing the disease.

This is all part of JDRF’s promise of “less until none”: to progressively remove the impact of T1D from the lives of those living with the disease until it is no longer a threat to them or their families.

INNOVATION AND COLLABORATION

JDRF-funded research has led to many landmark advances in T1D science. JDRF is now in the exciting position of taking that research knowledge and translating it into real therapies that will make life-changing differences for those facing the daily challenges of T1D. Currently, JDRF is funding more than 50 human clinical trials, several of which are in the advanced stages of clinical testing needed before FDA approvals can be sought.

JDRF’s influence and leadership extends beyond funding research. We strategically partner with industry, governments, foundations, academia, healthcare insurers, and clinicians to ensure that JDRF and its partners are aligned and working toward a common goal of a world without T1D.

JDRF’s advocacy efforts help support a variety of issues that are critical to JDRF achieving its research objectives. Our focus includes increased government funding for T1D research and a regulatory environment that allows people with T1D to benefit from potential new therapies and devices as quickly and safely as possible. Finally, JDRF’s outreach efforts provide practical support and resources for people with T1D and their families every step of the way as they live with T1D.

EFFECTIVE OPERATIONS

JDRF has always been dedicated to maintaining the highest levels of efficiency to ensure that our time, resources, and dollars can achieve the greatest possible impact on the lives of people with T1D. We have a solid track record of funding research efficiently and effectively. More than 80 percent of what JDRF spends goes directly to research and research-related education—among the highest percentages for charities nationwide.

INSPIRING RESULTS

JDRF was created—and is still led—by people with a personal connection to T1D. Today, volunteers at JDRF’s more than 100 locations worldwide remain the driving force behind our activities. That gives us an unrelenting passion and commitment to work to remove the impact of T1D from people’s lives. Whether it’s providing funding for a late-stage clinical trial, advocating faster regulatory approval of new devices, or partnering with a company on research that might not otherwise receive funding, every decision JDRF makes is driven by our commitment to achieving a world without T1D.

MEDIA CONTACT

For all JDRF MinnDakotas chapter inquiries,  contact:

952-851-0770